This is a virtual tour of my Club Connection Venue Tour. Follow me as I visit local clubs and dance conventions to see first hand how Club Connection Artists are being received in different markets.
Currently, radio is the primary vehicle to market country music. In today’s rapidly evolving and increasingly fragmented media environment, record companies must look for other methods of marketing music. While it is important to maintain radio promotions, it is also important for an artist/ record label to look toward new ways of reaching an audience. After the days of “Achy Breaky Heart” and “Boot Scootin’ Boogie,” country dance halls and nightclubs have largely been ignored. This market is a valuable resource that can no longer be overlooked.
Through spin solicitation, music distribution, poster and print material distribution and display, and creative marketing, Club Connection, a division of Marco Promotions, will penetrate the country dance club market. This promotion strategy provides artists the ability to establish a larger audience and create product awareness, as well as, applying added pressure on radio to play the artist’s music. This marketing venture will provide access to an expanded audience of core country listeners with expendable incomes.
(November 21st) Last weekend was the longest road trip I've been on so far. I left Nashville around 10 am and was fully stocked with plenty of music, red bull and snacks. I drove straight through Louisville and Indianapolis and headed right up to Fort Wayne Indiana.
By the time I finally got to my hotel I had to rush to get ready and meet Tony Rafiei for dinner and then head over to Neon Armadillo for Adam Gregory's show! Below is a clip of Adam singing "Crazy Days".
Dave Michaels from K105 introduced Adam and raved about his acoustic performance in the studio earlier in the day. In fact, I spoke to a number of the club patrons throughout the night and everyone was thoroughly impressed with Adam's voice, his band and his polite and kind nature. After the show Adam posed for pictures and signed autographs.
Justin the DJ took over when the band packed up and headed towards Michigan for their show the following night. At that point I hung out with the owner, Tony until we wrapped up the night. Thank you Neon Armadillo for a very fun evening!
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