This is a virtual tour of my Club Connection Venue Tour. Follow me as I visit local clubs and dance conventions to see first hand how Club Connection Artists are being received in different markets.
Currently, radio is the primary vehicle to market country music. In today’s rapidly evolving and increasingly fragmented media environment, record companies must look for other methods of marketing music. While it is important to maintain radio promotions, it is also important for an artist/ record label to look toward new ways of reaching an audience. After the days of “Achy Breaky Heart” and “Boot Scootin’ Boogie,” country dance halls and nightclubs have largely been ignored. This market is a valuable resource that can no longer be overlooked.
Through spin solicitation, music distribution, poster and print material distribution and display, and creative marketing, Club Connection, a division of Marco Promotions, will penetrate the country dance club market. This promotion strategy provides artists the ability to establish a larger audience and create product awareness, as well as, applying added pressure on radio to play the artist’s music. This marketing venture will provide access to an expanded audience of core country listeners with expendable incomes.
While I was in Georgia for the Matt Stillwell show at Coyotes, I stopped into Atlanta on the trip home to see Wild Bills. This is the most contemporary trendy country club I think I've ever been to.Below is the lobby of the club where they check your ID. The hallway wraps around to the entrance of the main club and concert venue.There are a number of bars and VIP seating around the club and then a large dance floor and stage.
The night before, Tracy Lawrence preformed at the club and brought in nearly 5,000 guests. The club was completely full and I heard from guests and bartenders that is was a rockin' party. The night I was there a local band called 35 Cent Rodeo played. They are a cover band that has a strong following at Wild Bills. Below is a clip of 35 Cent Rodeo singing "His Kind Of Money" by Eric Church.
The mechanical bull, pool tables, Wild Bill's Wild Girls, and a great crowd are the reasons that Wild Bills is rated the best Country Club in Atlanta by the Atlanta Journal Constitution several years in a row. I'd like to thank Dwight Philpott, the Wild Bill's DJ, for supplying promotional pictures and for all his musical feedback.
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